Ethnic Market of the Moscow Service Sector: Case of Kyrgyz Commercial Companies
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Kochkin, E., Rocheva, A., Varshaver, E. (2014). Ethnic Market of the Moscow Service Sector: Case of Kyrgyz Commercial Companies. Marketing Services, (4), 284-292.

 

The paper looks as the segment of ethnic companies in Moscow on the case of Kyrgyz organizations which provide services predominantly or exclusively to Kyrgyz migrants, on the basis of the research conducted by the GMER RANEPA in 2014 (survey of 240 migrants from Kyrgyzstan and 20 expert interviews). Moscow has witnessed formation of the segment of Kyrgyz consumers with their own specific demand, whereas active formation of the sector of companies oriented towards this segment, is currently underway.